The influence of the type of manufactured product and of the market position of polish clothing producers of the process of making strategie decisions

Abstract

In 2003, questionnaire surveys were conducted to diagnose the sources of comparative advantages of the Polish clothing manufacturers. The domestic market was then past economic transition and consolidation with the Single European Market that lifted customs barriers between Poland and and the EU member states. Very soon, many domestic producers of clothing disappeared from the market, however new organizations emerged and grew in the same market environment. Owing to her professional position, the author of the dissertation was able to observe also the ltalian and German clothing industries that continue to be significant branches of manufacturing in these countries. The outlined events were the reason that encouraged research defined by the subject of the dissertation. The research outcomes allowed to identify the weak and strong points of the domestic producers of clothing, as well as the threats and opportunities resulting from extemal economic determinants.