Social media in micro-enterprises

Abstract

The aim of this paper is to present the possibilities of using social media for the development and promotion of micro-enterprises. In the introduction we were characterized micro-enterprises and their concerns. Then was presents the definition of social media. Presented the results of studies on the use of social media by micro-enterprises. Based on the literature studies carried out an analysis of the possibilities of using the social media for the development and promotion of micro-enterprises.