Blogi jako narzędzia służące poprawie umiejętności przedsiębiorczości i samozatrudnienia młodzieży - studia przypadku najbardziej znanych polskich blogerów mody
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Jabłońska, M. R., & Śniegula, A. (2017). Blogi jako narzędzia służące poprawie umiejętności przedsiębiorczości i samozatrudnienia młodzieży - studia przypadku najbardziej znanych polskich blogerów mody. Zeszyty Naukowe. Organizacja I Zarządzanie, 67(1214), 53-72. https://doi.org/10.34658/oiz.2017.67.53-72

Abstrakt

Celem artykułu jest przedstawienie blogów jako skutecznych narzędzi dla młodzieży w rozwijaniu przedsiębiorczych umiejętności i postaw. Aby osiągnąć ten cel, dokonano przeglądu aktualnej literatury i przeprowadzono badanie dotyczące blogowania. Zakres badania polegał na zbadaniu najpopularniejszych polskich blogów mody z wykorzystaniem kwestionariusza autorskiego. Wyniki badania przedstawiają blogowanie jako możliwą metodę samozatrudnienia, szczególnie kierowaną dla młodych ludzi.

https://doi.org/10.34658/oiz.2017.67.53-72
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